By Jennifer Zegler
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Extra info for Beverage Industry August 2011
Not only are there economic challenges to being green, but there are barriers to brand positioning as well. Consumers are confused about what “green” means. They think that green products are too expensive. They are skeptical about whether a product or a company truly is green. And they are concerned that green products won’t taste as good as conventional products. “Green” and even “sustainable” are fairly ambiguous terms. They are used loosely across the marketplace. Sometimes “green” is used purely as a public relations tool.
The Marathon XLA achieves speeds up to 650 containers a minute, according to the company. The high speed Marathon XLUA features a 180-degree U-shaped conveyor that maximizes container stability at speeds up to 650 containers a minute, it says. TRENDING TOPICS Even though sustainability and marketing are important for beverage-makers, companies still are looking at increasing efficiency and higher speed applications. “Beverage manufacturers want smarter, faster, safer machinery requiring less operator involvement,” Axon’s Farley says.
3 billion lbs/yr), and created innovative products using new state-of-the-art Melt-Tek® and IntegRex® PET technologies. We’ve led the way in Sustainability with Clear Path Recycling, a joint venture company recycling over 160 million lbs/yr of waste PET bottles. In ﬁve years, we’ve reduced energy usage nearly 20% and are on target for a Zero Landﬁll goal by 2015. DAK’s commitment to the PET industry and sustainability are setting new standards for healthy growth. Just as our dedication to innovation, technology and service have set new standards in product performance with the Laser+® PET Family of products.
Beverage Industry August 2011 by Jennifer Zegler